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Why Ford Really Needs Its New F-150 Pickup Truck To Succeed

The Ford F-150 is the single strongest selling model in the United States. It is also the product that many say keeps the lights on at Ford. While SUVs may be the talk of the automotive industry, competition in the pickup segment has been steadily growing. Ford is also becoming ever more dependent on sales of large SUVs and trucks and on North American customers. Unfortunately for Ford, its Detroit rivals are in a similar position. It also began rolling out the latest generation of its market leading and profit making F-150, which it needs now more than ever.
While the Ford Bronco made news when it returned to Ford dealerships with 2021 models earlier this year, the success of the Ford F-150 has long been important to the company's performance. As of October 14, 2020 Ford stock hovered at around $7.60 per share.
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Why Ford Really Needs The New F-150 Pickup Truck To Succeed


  1. jean luc Dubinator

    jean luc Dubinator

    5 минутын өмнө

    If US truck manufacturers were smart they would dump the idea of gas engines and go with smaller high torque producing diesels .

  2. Mário Ferreira

    Mário Ferreira

    22 минутын өмнө

    I almost Never See a pick up Truck in europe and Never Saw a f150

  3. Frostacious


    3 цагийн өмнө

    Title Fords desperate. Intro: EVERYONE'S FAVORITE BESTEST OF ALL TIME TRUCK EVER EVER. Yeah no. Does Ford still give a free pair of shoes with every purchase of a vehicle? If you've owned a Ford, or know a guy who did, then you get why I'm asking.

  4. mold man the great

    mold man the great

    16 цагийн өмнө

    And I just got rid of my f150. And got a Sierra at4

  5. Whocares


    19 цагийн өмнө

    I was looking at ford but they are way overpriced so I bought a Chevy instead.

  6. Artin T.

    Artin T.

    21 цагийн өмнө

    Sorry ford , you had good run

  7. Keegan Foster

    Keegan Foster

    Өдрийн өмнө

    Man, i really think fords doing good with the f150 with the aluminum body and the 5.0 my uncle owns a brand new f150 and he raves about the gas milage! But with all these ridiculous luxury thing its drove the price of ALL trucks through the roof trucks need to be affordable

  8. Fishing with Billy

    Fishing with Billy

    Өдрийн өмнө

    The electric F150 right? Gas is just too expensive and the engines are too weak for the modern age.

  9. Jeff Klaubo

    Jeff Klaubo

    Өдрийн өмнө

    Get rid of the UAW and dealerships. Reduce the cost of vehicles. These cost too damn much for what they are.

  10. paul broderick

    paul broderick

    Өдрийн өмнө

    A truck was originally a WORK vehicle. Now? A feel good $70,000 item for the next DIY project that will sit in the driveway never getting a speck of dust on it!

  11. Gavin Vigil

    Gavin Vigil

    Өдрийн өмнө

    Only idiots make car payments. Buy used.

  12. inpc 3333

    inpc 3333

    Өдрийн өмнө

    Tesla Truck is butt ugly.

  13. ErrorCode666notfound


    Өдрийн өмнө

    Welp maybe if ford actually put out a good vehicle and listen to what the CUSTOMER wants then maybe they’ll survive. Ughhh we don’t take recommendations or ideas of vehicles from customers. It’s duhh our policy... then fire your design team Ford cause they are a bunch of asshats

  14. Yurisa 96

    Yurisa 96

    Өдрийн өмнө

    wiimusic summerwalker myboo queennaija bloodborne

  15. Elias Boyle

    Elias Boyle

    2 өдрийн өмнө

    Raptor is not even close to a base F150 do not compare a raptor to an F150 they’re completely different trucks

  16. Water Snake

    Water Snake

    2 өдрийн өмнө

    The auto industry is about to 2008 again. The covid damage on our economy will be 2008 dejavu. Along with real estate, and the banking industry as Americans falter on their loans. Trump and his inept handling of covid have already set in motion America’s economic crash. The amount of money that will be needed to stabilize our nation will cause the devaluing of the dollar and a global dumping of the dollar. 2021 will be the rise of cyber global currency. The American 20th century dollar is over.

  17. Angel Bernal A.

    Angel Bernal A.

    2 өдрийн өмнө

    New Pickup truck Evs are coming up, RIVIAN, CYBERTRUCK and now HUMMER Ev, so because of that, The 'F-150' series is already dead



    2 өдрийн өмнө

    They used the wrong picture for the 04 Lightning . #FAIL

  19. Hunter Bull

    Hunter Bull

    2 өдрийн өмнө

    GM put a 4 banger in a full sized truck but a V8 barely working is more fuel efficient than a 4 cylinder working hard

  20. ASDFGHJKL dfghjhgcgyuigfyuij

    ASDFGHJKL dfghjhgcgyuigfyuij

    2 өдрийн өмнө

    lower the price you idiots

  21. Vilmer Zander

    Vilmer Zander

    2 өдрийн өмнө

    Ford and likely other carmakers like GM will soon go bankrupt. Ford within 5 years for sure. They're losing money every year and their EVs are too late to the party to grab a decent market share, Ford is dead.

  22. Carl Maiwald

    Carl Maiwald

    2 өдрийн өмнө

    I love my f150

  23. Machine Head 68

    Machine Head 68

    2 өдрийн өмнө

    Yup the F150 is the highest selling vehicle because you have to replace the POS every year.

  24. cuger60


    2 өдрийн өмнө

    Absolutely not buying ICE cars Evers - will buy TESLA’s cyber truck . Electric truck is the future . Electric cars and maintenance is unmatched with ICE CARS .

  25. whylimited


    3 өдрийн өмнө

    What Ford needs is to start making self computer trucks. But still not a Tesla fan. Ford for live

  26. Daniel Berg

    Daniel Berg

    3 өдрийн өмнө

    I had a 1996 f150. I put 330,000 miles on it without major problems. Loved it. I bought a 2014 ford focus. Major problems with the transmission within months of purchase. Horrible design. Left me stranded several times. Ford refused to recall it costing me thousands of dollars. I will never buy a Ford again.

  27. Nik Ritz

    Nik Ritz

    3 өдрийн өмнө

    Way to sleep on autonomous driving

  28. News that matter

    News that matter

    3 өдрийн өмнө

    Its so poorly built. It looks like it was out together using spare parts. I'm not saying this to troll. But I was in the market for a pickup and when I went to a few Ford truck dealers. There was no attention to detail on their 150 body. You saw welding spots rusting, there's no insulation, mufflers handing from body with what looked like 50 cent metal, really it looked like something that you'd expect out of China. And they weren't cheap.

  29. Nikyo13


    3 өдрийн өмнө

    Because they got rid of all cars and now people hate ford. Cuz they are stupid. They wouldn’t be here without sedans. And they had no reason to dis the focus. I see a focus like every other car u can’t say they didn’t sell well. But no ford dis your good cars ok buddy.

  30. MrChiangching


    3 өдрийн өмнө

    The Cybertruck will bury the F-150

  31. Jhardy0786


    3 өдрийн өмнө

    It’s the price I love the way the gmc looks but it’s 10 to 20 thousand more than the f 150

  32. 3511manlyman


    3 өдрийн өмнө

    Its weird cause gmc and Silverado together sell more than the f150 but the sales are split 😹

  33. Scott K

    Scott K

    3 өдрийн өмнө

    OOO by the way that Mustang E is a joke!!

  34. Scott K

    Scott K

    3 өдрийн өмнө

    Here is a thought Ford ....make a truck that the average Joe can afford!!

  35. Jason Derby

    Jason Derby

    3 өдрийн өмнө

    They should release the ranger raptor in the US so they don’t have to put all their eggs in one basket

  36. HFSU Inc.

    HFSU Inc.

    3 өдрийн өмнө

    WRONG. Ford did not wait until 1998 to introduce larger trucks. They only coined the name Super Duty. They had “super duty” truck way before that.

  37. Gmtail


    3 өдрийн өмнө

    Yeah, love that 5.4 3Valve POS, and I've had enough of putting a damned ecoboost into everything. I do like the later generation Coyote engines however..

  38. Skizilla


    3 өдрийн өмнө

    Everyone in here is commenting that these trucks are to expensive, yeah they are expensive but by the time you add in the 7-8k rebate that they roll in after the first 6 weeks, followed by any employee discounts which are easier to get than you think especially if you are in the mid west. Then you just took a $50,000 Lariat 4x4 and dropped it down to $38,000, got yourself a $600/m payment for 60 months, OR a 3yr 15k mile/yr lease for $450/m. Not to mention that these trucks are the #1 selling vehicle in the US for like last 3 decades, it will be successful.

  39. The Con

    The Con

    3 өдрийн өмнө

    #RideWithLordstown $RIDE

  40. Loz.


    3 өдрийн өмнө

    I have a question, why is it that car companies dont go back to older style engines, like Ford and the 7.3 Powerstroke or Dodge and the 5.9 Cummins

  41. Pragnesh Shah

    Pragnesh Shah

    3 өдрийн өмнө

    Have you heard of cybertruck?

  42. Rebel Media

    Rebel Media

    3 өдрийн өмнө

    first one to make a pickup truck??? fun fact: henry ford took the idea from the pickups used In WWI which were GMCs. also ford legendary V8, ya they are legendary for being garbage.

  43. Heiko Quant

    Heiko Quant

    4 өдрийн өмнө

    Looks like a cheap Chinese Boom Box from the 90s. Plastic chrome and all. Made for effect. Search google for "Lasonic TRC-920" and you will find the musical equivalent to the F150. Why anyone is buying this compensastion of whatever is beyond me.

  44. Wesley Nichols

    Wesley Nichols

    4 өдрийн өмнө

    The only reason Ford sells the most is because they are junk and pepole need to get a new one every year

  45. Roachaximus


    4 өдрийн өмнө

    Make them more affordable while having it made in the US, good luck with that

  46. E V

    E V

    4 өдрийн өмнө

    I want one

  47. David Gutwrenching

    David Gutwrenching

    4 өдрийн өмнө

    Make the Ford 150 raptor more affordable & I will gladly buy it.

  48. Carlos Baltodano

    Carlos Baltodano

    4 өдрийн өмнө

    Ram interior is still miles ahead of the competition

  49. Melquin Vasquez

    Melquin Vasquez

    4 өдрийн өмнө

    Fords will never Loose their Spot

  50. Chris Larson

    Chris Larson

    4 өдрийн өмнө

    Ford is alienating itself from those who can afford a new F150... RIP Ford.

  51. Stephen Moncrieff

    Stephen Moncrieff

    4 өдрийн өмнө

    It’s only been lately that the F150 outsold the combined GMC/Chevy trucks . The combo has always been considered separate vehicles even though the are the same vehicle under different nameplates . For a while the biggest thing Ford has going for them is they were the best priced trucks out there , by quite a bit .

  52. Mopar Fan

    Mopar Fan

    4 өдрийн өмнө

    I'm busy ng my first truck that is a 1994 Ford F-150 can't wait to drive it

  53. Lord Of Keebs

    Lord Of Keebs

    4 өдрийн өмнө

    F E R D

  54. Dan Mahoney

    Dan Mahoney

    5 өдрийн өмнө

    A Fiat is not American. It’s a French company. 🤘🏻💀🤘🏻

  55. john ross martens

    john ross martens

    5 өдрийн өмнө

    I bet once bronco comes out both models i bet ford is gonna be overwhelmed and take a huge slice out of fca as fca isn't exactly the most reliable or well put together vehicles although they have came a long way if I were given the choice between the top three my second would be fca gm is out of touch

  56. Keeping It Furry

    Keeping It Furry

    5 өдрийн өмнө

    I dont even like ford, just buy a god damn reliable toyota.

  57. PreGame


    5 өдрийн өмнө

    Just remake t ford ? Straight up cheap . people Will buy it

  58. Tonys ToolBox

    Tonys ToolBox

    5 өдрийн өмнө

    Looks dated with the stacked headlights. (09 Chevrolet)

  59. Party On Darth

    Party On Darth

    5 өдрийн өмнө

    Love Ford and their trucks but if they fail, we’ll they fail. A new better product will take its place.

  60. morninboy


    5 өдрийн өмнө

    In the end electric vehicles are not a trend. Such thinking might be the demise of Ford

  61. Nick Allen

    Nick Allen

    5 өдрийн өмнө

    A year into cybertruck and think ford will be in big trouble. Capability vs price is not even close. 3mm Stainless steel vs lightweight aluminum! (Not shown any weak spots?? Have you seen all the dented bed videos?)

  62. Yung Sentará

    Yung Sentará

    5 өдрийн өмнө

    I just got the f-150 and I love it

  63. John Cocktosen

    John Cocktosen

    5 өдрийн өмнө

    Build a tilt front end like a peterbilt

  64. M. King

    M. King

    5 өдрийн өмнө

    It doesn't take much to be better than a GM

  65. Mike Skidmore

    Mike Skidmore

    5 өдрийн өмнө

    GMC and Chevy are identical for decades Chevy and GMC combined have out sold ford .. full sized trucks in 2019 GMC 807 thousand Ford 896 thousand .. do finally Ford did out sell GM

    • Mike Skidmore

      Mike Skidmore

      5 өдрийн өмнө

      Looks like Chevy Colorado and GMC Canyon are the same too and out sold Raqnger by a lot

  66. Michael Carter

    Michael Carter

    5 өдрийн өмнө

    Ford still falls short compared to the new Ram.

  67. Larry Martin

    Larry Martin

    6 өдрийн өмнө

    I see the use of these gadgets trucks and luxury trucks but...they can NOT be worked as a true truck. All profits made from the big three on their trucks are from cheap imported parts they cause giants issues for reliability and durability. All the trucks today are great “family” vehicles as long as you don’t work them.

  68. Shop Grunt

    Shop Grunt

    6 өдрийн өмнө

    Ford, Target, Walmart, Home Depot and Amazon all need your money so they can continue to fund terrorists such as BLM & Antifa

  69. Robert Baker

    Robert Baker

    6 өдрийн өмнө

    Think the pope needs one of these

  70. v f

    v f

    6 өдрийн өмнө

    Cybertruck will bankrupt ford.

  71. Colton Ware

    Colton Ware

    6 өдрийн өмнө

    Am I the only one who misses the days of the original Ranger? Even the high end XLT Lariat model is simple, affordable, and manageable for the average person to work on. I understand their POV, making vehicles harder to work on so they can claim more money from the dealership but it’s getting out of hand. We are in a debt filled society where very few people are buying vehicles.. people are just borrowing money from the banks to gain permission to drive them.

  72. thefixxerr


    6 өдрийн өмнө

    Call me crazy but I think the 1980s fseries is doing a better job!!!! Still own an 85 but can’t say I own a triton!!!!! 😂😂😂😂😂😂😂😂😂

  73. wasup fool

    wasup fool

    6 өдрийн өмнө

    They better fix the issues with their 5 litre if they want to succeed, they ruined it with the 2018 redesign.and yes the new ones still have issues

  74. chitoon100


    6 өдрийн өмнө

    I loved the 6.0....by the time i got rid of that....i became a Certified Ford Engine Guy...terrible what they did to there Customers....

  75. kala time

    kala time

    6 өдрийн өмнө

    My 2015 xl nat. Asparated gets 23 mpg round trip.

  76. Kayla Dollens

    Kayla Dollens

    6 өдрийн өмнө

    Ordered cybertruck sell ford when it's in

  77. M. M.

    M. M.

    6 өдрийн өмнө

    Yeah,,,, Unfortunately the Toyota’s are twice the truck that the Ford is-- you know I’m right.

    • Guillermo Portuondo

      Guillermo Portuondo

      5 өдрийн өмнө


  78. James M.

    James M.

    6 өдрийн өмнө

    Detroit should have been boycotted many years ago.

  79. Raider Richard

    Raider Richard

    6 өдрийн өмнө

    Im a Honda Ford guy. I hope Ford gets its F150 right. The truck is a legend next to the Jeep. Go Ford. And who the hell buys GM? 😂

  80. Buff Barnaby

    Buff Barnaby

    6 өдрийн өмнө

    GM sued over defective ignition switches GM , we will change the name and part number , that will make it all go away Signed: Mary Barra

  81. Buff Barnaby

    Buff Barnaby

    6 өдрийн өмнө

    when they put in a toaster/hotplate/blender , I'll get one.

  82. victorolguin


    7 өдрийн өмнө

    They need to be more affordable. Bottom line is only the wealthy can afford these new outrageously overpriced trucks

  83. Matt Frankman

    Matt Frankman

    7 өдрийн өмнө

    The old Japanese Toyotas and Nissans are really the best value now, too much useless crap on the brand new fords.

    • Guillermo Portuondo

      Guillermo Portuondo

      5 өдрийн өмнө


  84. AutoBez 313

    AutoBez 313

    7 өдрийн өмнө

    I have a 2011 Ford F-150 with 5.0 coyote engine and love it 🚗 🚘

  85. fnovax


    7 өдрийн өмнө

    I want to buy American made American TRUCKS but the quality and reliability is so bad that Ill probably resort Japanese cars. Ford, please make more reliable trucks. I REALLY DONT WANT TO BUY A TUNDRA.

  86. micky bang-bang

    micky bang-bang

    7 өдрийн өмнө

    there is absolutely no reason to buy ford stock

  87. coltcoltcoltcolt45


    7 өдрийн өмнө

    Burning gas sucks, analysts hardly have a clue, bye bye ICE.

  88. Alceno Folchini

    Alceno Folchini

    7 өдрийн өмнө

    Heard Ford is in trouble with finances, and iconic company.

  89. nick smith

    nick smith

    7 өдрийн өмнө

    Bring back a basic truck no ac no power locks doors am/fm radio rubber floor mats no fancy bs gadget's but be nice if they do a solid axle f150.then agen instead of buying new I bought 96 f150 project/ daily driver why I don't see the price tags on those new junk trucks

  90. Greg Chapman

    Greg Chapman

    7 өдрийн өмнө

    Develope right hand drive and make it a global product.

  91. Theo Daniels

    Theo Daniels

    7 өдрийн өмнө

    What are some best year models for F150?

  92. Dangermouse


    7 өдрийн өмнө

    10:35 .... Straight from the set of Priscilla, Queen of the desert 😳

  93. Rui Carson

    Rui Carson

    7 өдрийн өмнө

    They're expensive how they lose money? Drop prices here in Australia ..Ford's are very expensive I got a Ford 1996 it brake down fuel problem smell petrol I would like to have ford 150 but in austr a l i a they double or triple the price

  94. Noah Hardway Vlogs

    Noah Hardway Vlogs

    7 өдрийн өмнө

    They may be hella expensive, but damn are they reliable. When I was younger, my dad drove the hell out of his F-150. We sold it at 130,000 miles and was still running. I’m friends with the guy who bought it and says that it’s still running at 275,000 miles.

    • Ricky Montes

      Ricky Montes

      3 өдрийн өмнө

      275k is nothing... not to mention “130k and still running” can’t think of a single car that shouldn’t be able to make it to 130k

  95. Hamilton Asseiro

    Hamilton Asseiro

    7 өдрийн өмнө

    Tesla has the most ugly truck ever designed.

  96. Paul McEwen

    Paul McEwen

    7 өдрийн өмнө

    I will drive my current Ford truck until the wheels fall off and will not buy another unless its full electric. I'll buy a Tesla Cybertruck if Ford doesn't make a decent electric F150.

  97. yeeehaaawww


    7 өдрийн өмнө

    Cause companies buy them. If they’re weren’t any companies left that needed trucks, ford would loose in the pick up game

  98. Andrew Ward

    Andrew Ward

    7 өдрийн өмнө

    I have a 1965 and a 2000 f250 still going strong I have many more years of use in them.

  99. Mikey Demeno

    Mikey Demeno

    7 өдрийн өмнө

    someone tell me why when thye brought up the lightning they used a picture of the 11th generation concept car and not an actual lightning???

  100. Pixubol Imon

    Pixubol Imon

    7 өдрийн өмнө

    They always say that the F150 needs to succeed.